Gartner Research

Survey Analysis: How Leaders Manage Their Digital Marketing Budgets

Published: 20 April 2016

ID: G00298884

Analyst(s): Anna Maria Virzi


Marketers who've integrated digital marketing into the larger marketing organization and have secured bigger budgets are outmaneuvering others in many ways. Marketers can use this segmentation analysis from our CMO Spend Survey 2015-2016 to learn about leaders' priorities.

Table Of Contents

Survey Objective

Data Insights

  • Methodology
  • Definition

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