Gartner Research

CMO Insight: Why Your IoT Marketing Investment Is No Longer Optional

Published: 20 April 2016

ID: G00301529

Analyst(s): Andrew Frank


CMOs can no longer delay investment in the Internet of Things. The IoT's potential to deliver troves of marketing data will permanently upend how brands engage consumers. Probing IoT marketing opportunities should be a top CMO priority, as should building internal support around the IoT imperative.

Table Of Contents


What You Need to Know

  • The IoT Transformation Is Real
  • Start Preparing for Bots as Customers

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team
  • Priority Actions for Your Peers

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