Published: 30 March 2001
Analyst(s): Todd Kort
NVIDIA demonstrated its leadership of the PC graphics market on 26 February with the introduction of the long-awaited GeForce3, the same core graphics chip that will be used in Microsoft's Xbox. This chip is a major technological achievement and far surpasses existing PC graphics chips. NVIDIA actually wrote part of Microsoft's DirectX 8.0, and new programming tools will enable software developers to take full advantage of new features. However, the $599 price tag will discourage all but the most ardent gamers, although the initial target market is software developers.
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