Gartner Research

Strategic Narratives for Business Unit IT Strategies

Published: 21 April 2016

ID: G00299636

Analyst(s): Stewart Buchanan , Kurt Potter


Persuasive arguments will enable CIOs and IT leaders to drive collaborative business unit IT strategies that fit their IT centralization or decentralization objectives. Gartner's narratives and frameworks will help build cogent debates, unite IT spending or drive digital business innovation.

Table Of Contents


  • The Business Criticality of IT
  • Narratives Balance Priorities
  • The Appropriate Use of Strategic Narratives for Business Unit IT Strategies
    • Economic and Value Narratives
    • Financial and Investment Governance Narratives
    • Enterprise Procurement, Sourcing and Finance Narratives
    • Political Narratives
    • Cultural Narratives
    • Innovation Narratives
    • Security Narratives

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