Gartner Research

CMO Insight: How to Take the Data-Driven Marketing Team to the Next Level

Published: 21 April 2016

ID: G00302116

Analyst(s): Anna Maria Virzi , Christi Eubanks


By 2017, marketers expect that most of their decisions will be quantitatively driven. To make that happen, marketing leaders are investing in talent and centers of excellence. CMOs can use this research to ensure marketing analytics teams work effectively with the overall marketing organization.

Table Of Contents


What You Need to Know

  • Staff and Structure the Marketing Analytics Team for Success
  • Compare the Marketing Analytics Team to Benchmarks
  • Is a COE Right for You?

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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