Gartner Research

Cool Vendors in Mobile Marketing, 2016

Published: 22 April 2016

ID: G00295401

Analyst(s): Mike McGuire , Stephanie Baghdassarian

Summary

Understanding how consumers are using their mobile devices to engage with retailers and service providers, both online and offline, is the key to an effective mobile marketing strategy. Each of our Cool Vendors for mobile marketing in 2016 provides innovative new ways to track those engagements.

Table Of Contents

Analysis

  • What You Need to Know
  • BlueFox
  • Gravy
  • Marfeel
  • NinthDecimal
  • Yext
  • Where Are They Now?
    • TalkTo

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