Gartner Research

Tech Go-to-Market: Hire Technology Provider Product Marketers for Future, Not Current, Needs

Published: 22 April 2016

ID: G00297198

Analyst(s): Todd Berkowitz


Although technology product marketing managers can be specialists in specific solutions or functional areas, product marketing leaders need to be well-rounded, adaptable and experienced to help providers meet changing market and buying dynamics.

Table Of Contents
  • Key Challenges



  • Work to Ensure That Future Product Marketing Leaders Are Multitalented and Thick-Skinned
  • Organize Partially by Function for Individual Contributor Positions
  • Use Caution When Filling Roles With Existing Employees From Other Teams
  • Attract Former Product Marketers by Promoting the Strength and Value of the Role
  • Summary

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