Gartner Research

Tech Go-to-Market Toolkit: When Does Freemium Make Strategic Sense for TSPs in B2B?

Published: 22 April 2016

ID: G00303374

Analyst(s): Ed Cordin


This Toolkit helps technology provider product managers assess when it makes sense to use freemium in B2B and what strategic aspects to consider. It will guide you to frame critical questions and support your decisions.

Table Of Contents

When to Use

  • Introduction
  • What Is Freemium?
  • What Freemium Is Not
  • Exploring the Options

Downloadable Attachments

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