Gartner Research

Protagona Worldwide, Inc. Protagona Ensemble

Published: 06 April 2001

ID: G0097251

Analyst(s): Rochelle Shaw


Formerly Recognition Systems, Protagona Worldwide changed its name in December 2000 and announced Protagona Ensemble at the same time. Protagona Ensemble is a marketing suite comprising four modules. The heart of the suite is Producer (formerly called Protagona), a campaign management product with built-in behavioral modeling functions. The other three modules may be added individually or all together to Producer and include Director, a report generation and analysis product; eCast, an e-mail personalization package; and the newest module, Choreographer, for project management and tracking.

Table Of Contents
  • Corporate Headquarters
  • Overview
  • Analysis
  • Pricing
    • GSA Pricing
  • Competitors
    • E.piphany
    • Unica
    • Xchange
  • Strengths
    • Scalability
    • Event Triggering
    • Project Management Module
  • Limitations
    • Limited Production Management Capabilities and Template Output Formats
  • Insight

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