Gartner Research

Talk About Adapting Behavior Instead of Business Processes to Drive Digital Business Transformation

Published: 25 April 2016

ID: G00303041

Analyst(s): Michele Cantara


The prevailing view that a good business process is standardized often prevents situational adaptation to business moments. Enterprise architects working with CAOs and CDOs should stop talking about business processes and starting talking about adapting the behavior of people, systems and IoT.

Table Of Contents
  • Key Challenges


  • The Revolution That Has Not Yet Happened
  • The Term "Business Process" — One Obstacle to Innovation
  • The Term "Adaptive Behavior" Spurs Innovation


  • Establish a Simple, Working Definition of "Business Behavior"
  • Make the Idea of Adaptive Behavior More Tangible to Business Stakeholders Through the Use of Animal Behavioral Metaphors
    • The Beehive Metaphor
    • The Dog Metaphor
    • The Cat Metaphor

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