Gartner Research

CMO Insight: Seven Strategies of High-Performing Digital Marketing Leaders

Published: 27 April 2016

ID: G00301408

Analyst(s): Jennifer Polk , Anna Maria Virzi

Summary

Digital marketing has changed the culture of marketing organizations. This research highlights seven strategies for CMOs that can foster effective leadership during this time of cultural change.

Table Of Contents

Upshot

What You Need to Know

  • Use Marketing to Extend and Execute Business Strategy
  • Run Marketing Like a Profit Center, Not a Cost Center
  • Know How to Use Data and Technology to Achieve Results
  • Combine a Data-Driven Approach With Human Brand Elements
  • Evaluate Marketing's Performance Across the Buyer Journey
  • Seek Innovation That Drives Results
  • Accomplish More With the Help of Others

What You Need to Do

  • Do This First
  • Priority Actions for You
  • Priority Actions for Your Team

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