Gartner Research

How Marketers Should Tap Mobile Payments

Published: 28 April 2016

ID: G00300691

Analyst(s): Charles Golvin


Mobile payment options such as Apple Pay offer the potential to integrate commerce activities adjacent to the transaction itself. Marketers must, as a result, leverage these connection points in order to offer customers a richer, more seamless, and rewarding transaction experience.

Table Of Contents


  • Focus on the Commerce Experience That Envelopes the Payment
  • The Four Types of Mobile Payments Afford Distinct Opportunities

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