Gartner Research

Tech Go-to-Market: Using Gartner's IT Market Clock to Refine Product Strategies

Published: 28 April 2016

ID: G00304135

Analyst(s): David Yockelson


In addition to indicating market maturity for buyers, Gartner IT Market Clocks can provide a means for product leaders to optimize product strategies. This can help ensure that key offering and product decisions are made most effectively relative to changing buyers and maturing products and markets.

Table Of Contents
  • Key Challenges



  • Adapt Product and Offering Strategies for Each of the Four Phases of Market Life
    • Before the Clock Starts
    • Advantage (0 to 3 O'Clock)
    • Choice (3 O'Clock to 6 O'Clock)
    • Cost (6 O'Clock to 9 O'Clock)
    • Replacement (9 O'Clock to 12 O'Clock)

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