Gartner Research

Tech Go-to-Market: BPO Messaging Best Practices — Convincing the First-Generation Outsourcing Customer, Part 1

Published: 28 April 2016

ID: G00277014

Analyst(s): Rob Addy


BPO messaging for first-generation outsourcing customers is poor. Providers make invalid assumptions and inadequately address their prospects' fears and concerns. We outline best practices for communicating BPO service value while allaying fears and derisking the engagement in buyers' minds.

Table Of Contents
  • Key Challenges



  • Covering the Basics
    • Cost Reduction
    • Improve Quality
    • Increase Agility and Improve Flexibility
    • Reduce Risk
    • Improve Visibility and Understanding
  • Myth Busting and Misconception Management
  • Summary and Conclusions

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