Gartner Research

Apple's iPhone Upgrade Program Impacts the Market for Secondhand Phones

Published: 29 April 2016

ID: G00300535

Analyst(s): Meike Escherich , Annette Zimmermann


Apple's Upgrade Program to engage in the secondhand smartphone market puts pressure on CSPs and device vendors specifically in the U.S. and Europe. Strategic planners in device vendors need to decide how to counter this engagement with their own upgrade program to induce customer loyalty.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • In Apple's effort to take control of its own devices, CSPs and retailers will experience the impact of Apple's iPhone Upgrade Program
  • In an environment where vendors see the main opportunity in selling more devices by enticing faster replacements, some device vendors such as Samsung and Huawei will be forced to take ownership of their secondhand devices
  • Apple's launch of its "Trade Up" program will impact some smaller and weaker brands in the market, in particular device vendors such as Wiko and Coolpad, as they have fewer resources available to respond effectively

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.