Gartner Research

Making a Market for HCIS by Emphasizing Total Cost of Ownership (TCO) Advantages

Published: 03 May 2016

ID: G00295537

Analyst(s): Roger W. Cox


Penetrating the legacy IT infrastructure market with HCIS requires stable technology, competent executive leadership, aggressive go-to-market programs, broad ecosystem support and superior TCO. Implementing the best practices we outline will help HCIS marketing leaders develop winning strategies.

Table Of Contents
  • Key Challenges



  • Target Market Selection and Superior TCO Are Vital
  • Invest in Aggressive and Creative Marketing Programs
  • Develop an Assertive Go-to-Market Operation That Targets Specific Use Cases
  • Brand and Promote Your Cloud-Based Service/Support and Analytics Infrastructure

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