Gartner Research

Fuel Your Social Marketing With User-Generated Content

Published: 04 May 2016

ID: G00292491

Analyst(s): Jay Wilson


Curating and cultivating user-generated content can help social marketers keep up with the content pipeline demands of continuous engagement.

Table Of Contents
  • Key Challenges



  • Determine UGC's Role in Your Social Content Strategy
  • Blend Cultivation Initiatives With Continuous Curation
  • Develop Consistent Guidelines for Consent

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