Gartner Research

Wells Fargo: Driving Customer Information to Local Level

Published: 30 May 2001

ID: G0098410

Analyst(s): Kimberly Collins

Summary

Like many large banks, Wells Fargo had difficulty using available customer information for localized customer touchpoint initiatives. It chose Xchange's EnAct to help it manage customer relationships in its Los Angeles stores.

Table Of Contents
  • Problem
  • Objective
  • Approach
  • Results
  • Critical Success Factors/Lessons Learned
  • Key Issues

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