Gartner Research

Oracle to Buy Opower to Extend Utility Customer Engagement Capabilities

Published: 04 May 2016

ID: G00308682

Analyst(s): Zarko Sumic, Chet Geschickter

Summary

Oracle will use Opower’s cloud-based analytics services to strengthen its customer engagement capabilities. This combination shows promise, but work remains to build an end-to-end customer engagement solution.

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