Gartner Research

How to Drive Adoption of Digital Wallets

Published: 05 May 2016

ID: G00300291

Analyst(s): Sandy Shen

Summary

Digital wallets today see low adoption among consumers; a key issue being that many wallet providers treat this as a payment service only. IT leaders supporting digital wallets should go beyond just payment, offering compelling value for consumers and merchants to encourage adoption and repeat use.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Motivate Consumers to Register Their Payment Methods
  • Encourage Consumers to Use Your Wallets
  • Persuade Merchants to Accept Your Wallets
  • Give Merchants Business Incentives to Promote Your Wallets

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