Gartner Research

Market Insight: In-App Transactions Drive Higher Spending, Improve Customer Experience

Published: 05 May 2016

ID: G00304596

Analyst(s): Stephanie Baghdassarian


Most app users spend less than $40 annually on mobile apps. To improve customer experience and drive spending, product marketing leaders at mobile app providers should opt for freemium business models.

Table Of Contents


  • In-App Transactions Drive Higher Spending
  • In-App Transactions Keep a Recurring Revenue Flow
  • In-App Advertising Has Yet to Prove It Delivers Value to the User

Background and Context

The Impact


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