Published: 09 May 2016
Analyst(s): Jason Daigler , Joanne M. Correia, Olive Huang , Penny Gillespie , Patrick Sullivan , Bern Elliot , Gareth Herschel , Jenny Sussin , Rob Dunie , Adam Sarner , TJ Singh , Drew Kraus , Jeff Freyermuth , Jim Davies , Saul Judah , Jim Robinson , Theodore Travis , Chris Fletcher , Twiggy Lo , Kimberly Collins , Brian Manusama , Michael Maoz , Ed Thompson , Ilona Hansen
CRM leaders are continuing to invest in digital CRM technologies to drive growth and improve the customer experience. A key priority is market differentiation via new data and analytics tools that create consistent, contextualized customer interactions across all communications channels.
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