Gartner Research

Market Insight: Emerging IoT Endpoints Mandate a New Semiconductor Go-to-Market Strategy

Published: 10 May 2016

ID: G00299903

Analyst(s): Dean Freeman, Andrew Phillips


Emerging IoT endpoints offer new semiconductor growth potential from new customers across a wide variety of markets, but traditional semiconductor product marketing methods will be unreliable. Semiconductor product marketing managers must implement an indirect, four-part strategy.

Table Of Contents


  • Emerging IoT Endpoints Require a Different Semiconductor Product Marketing Strategy
  • Emerging IoT Endpoints Require a Strategy of Indirect Influence

Background and Context

The Impact


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