Gartner Research

Market Insight: Emerging IoT Endpoints Mandate a New Semiconductor Go-to-Market Strategy

Published: 10 May 2016

ID: G00299903

Analyst(s): Dean Freeman, Andrew Phillips

Summary

Emerging IoT endpoints offer new semiconductor growth potential from new customers across a wide variety of markets, but traditional semiconductor product marketing methods will be unreliable. Semiconductor product marketing managers must implement an indirect, four-part strategy.

Table Of Contents

Analysis

  • Emerging IoT Endpoints Require a Different Semiconductor Product Marketing Strategy
  • Emerging IoT Endpoints Require a Strategy of Indirect Influence

Background and Context

The Impact

Conclusion

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.