Gartner Research

Data and Analytics Strategies Need More-Concrete Metrics of Success

Published: 11 May 2016

ID: G00297356

Analyst(s): Thomas Oestreich , Michael Smith, Ankush Jain , Alan D. Duncan , Frank Buytendijk


"Better decision making" and "single version of the truth" no longer serve to justify data and analytics investments. CDOs and other data and analytics leaders need to create concrete, measurable metrics that link data and analytics initiatives to information, business and stakeholder value.

Table Of Contents
  • Key Challenges



  • Turn "Better Decisions" and "Right Information" to User Satisfaction, Forecast Accuracy and Stakeholder Value
  • Avoid "Single Version of the Truth"
  • Translate "Better Alignment" Into First Time Right and Cost of Doing Business
  • Express "Data Quality" in Terms of Six Sigma and Data Monetization
  • Measure "Agility" as Time to Market/Resolution and Cost of Change

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