Gartner Research

Designing Your Marketing Team for the Next Decade

Published: 11 May 2016

ID: G00298469

Analyst(s): Christopher Ross

Summary

Forging an agile, effective marketing organization that achieves business results and withstands competitive threats is fundamental to future success. Modern marketing leaders must engineer collaborative teams possessing broad skills and critical capabilities — or risk falling behind.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Design a Marketing Organization That Facilitates Collaboration
  • Assess Your Current Marketing Organization for Skills Gaps
  • Make Team Development a Priority, and Embrace the "Fat T"
  • Complement Internal Talent With External Specialists

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