Gartner Research

Three Steps to Yield the Most Value From Your Customer Data Using Analytics

Published: 12 May 2016

ID: G00304141

Analyst(s): Melissa Davis

Summary

Data and analytics leaders are challenged as to how to obtain the most value from customer data, and where to get started. They must understand the most beneficial use cases and apply the appropriate analytic techniques to achieve business value.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Begin With Prioritizing the Use Cases That Deliver the Most Business Value to Your Organization
  • Build a Foundation for the Customer Profile Based on Customer Data Blended or Combined With Transaction History
  • Identify the Required Data for Each Use Case, Determine What Data Is Missing and Create a Plan to Vet the Missing Data
  • Additional Case Studies

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