Gartner Research

Biometric Customer Authentication: Love, Hate and Ambivalence in Equal Measures

Published: 12 May 2016

ID: G00303234

Analyst(s): Ant Allan, Alistair Newton

Summary

Growing opportunities and threats in the digital banking market compels CIOs and digital leaders to seek stronger, but user-friendly, customer authentication. Consumers, however, have widely different levels of understanding of, and tolerance for, new solutions such as biometric technologies.

Table Of Contents

Analysis

  • User-Friendly Bank Customer Authentication Remains a Quest
  • Not All Authentication Techniques Are Equal in the Eyes of Customers
  • Fingerprint-Based Authentication: Three Steps Forward, Two Steps Backward
  • Education of Staff and Customers Will Be Key to Adoption
  • Bottom Line

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