Gartner Research

Five Hot Areas for B2B Marketers to Focus on in 2016

Published: 12 May 2016

ID: G00298537

Analyst(s): Adam Sarner

Summary

B2B marketing leaders are advancing their capabilities for prospect and customer understanding. They are using advanced analytics and embracing relationship marketing techniques that were once reserved for their B2C counterparts.

Table Of Contents

Analysis

Research Highlights

  • No. 1: ABM and Relationship Management Techniques
  • No. 2: Data-Driven Talent and Advanced B2B Analytic Tools
  • No. 3: B2B Inbound Marketing Goes Mainstream
  • No. 4: B2C Experience Techniques for B2B Marketing
  • No. 5: B2B Advocacy Programs

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