Gartner Research

Digital Business Is Transforming New Product Development Priorities

Published: 12 May 2016

ID: G00281139

Analyst(s): Marc Halpern

Summary

Connected smart products play a major role in digital business. This research identifies key challenges that IT specialists supporting new product development must address in designing such products.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The focus on effective and efficient new product development (NPD) is challenging NPD leaders to change the structure of product development organizations
  • The greater influence that software developers now have on NPD is compelling NPD leaders to change their practices and processes
  • NPD leaders who fail to become skillful at analyzing systems of systems will hinder the shift in the "epicenter" of NPD from mechanical and electrical design to system engineering, requirements management and software development
  • NPD leaders must exhibit deeper comprehension and support for supplier-to-customer connections and IoT usage environments to ensure that IoT design and delivery are successful

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