Gartner Research

Digital Business Is Transforming New Product Development Priorities

Published: 12 May 2016

ID: G00281139

Analyst(s): Marc Halpern


Connected smart products play a major role in digital business. This research identifies key challenges that IT specialists supporting new product development must address in designing such products.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • The focus on effective and efficient new product development (NPD) is challenging NPD leaders to change the structure of product development organizations
  • The greater influence that software developers now have on NPD is compelling NPD leaders to change their practices and processes
  • NPD leaders who fail to become skillful at analyzing systems of systems will hinder the shift in the "epicenter" of NPD from mechanical and electrical design to system engineering, requirements management and software development
  • NPD leaders must exhibit deeper comprehension and support for supplier-to-customer connections and IoT usage environments to ensure that IoT design and delivery are successful

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.