Gartner Research

Wells Fargo CMO: 'CEO Mindset' Guides Marketing and CX Success

Published: 13 May 2016

ID: G00306955

Analyst(s): Kirsten Newbold-Knipp


CMOs are increasingly the champions of customer experience, the current battlefield for brand differentiation. Jamie Moldafsky, CMO of Wells Fargo, applies a CEO mindset to break down silos and bring authenticity, consistency and clarity of messaging and experience to the customer journey.

Table Of Contents


  • Prioritize Three Marketing Levers for Long-Term Growth
  • Champion CX Vision While Coordinating Cross-Team Engagement
  • Bring Authenticity to Every Interaction

What You Need to Do

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