Gartner Research

Industry Vision: How to Create a One-Page Industry Strategy

Published: 13 May 2016

ID: G00304659

Analyst(s): Heather Colella


Each industry has its own business model and measures of success. For a company that does not have a documented business strategy, CIOs can use industry standards as an excellent starting point from which to articulate and extend enterprise success in the form of a one-page strategy.

Table Of Contents
  • Key Challenges



  • Create a One-Page Industry Strategy for the Oil and Gas Industry
    • Understand the Industry Business Model, and How Success Is Measured for the Industry
    • Add the High-Level Capabilities Required to Successfully Achieve the Business Model
  • Apply the Industry Business Model Into a One-Page Strategy
    • Scenario 1: Customer Intimacy
    • Scenario 2: Product Leadership
    • Scenario 3: Operational Excellence

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