Gartner Research

Report Highlight for User Survey Analysis: What Drives Buyer Behavior for Applications in Digital Business Initiatives, 2016

Published: 18 May 2016

ID: G00309423

Analyst(s): Bianca Granetto

Summary

Digital business initiatives require new application investments. Gartner's survey data can help marketing leaders discover organizations' plans for 2016 and answer two critical questions: Who are the key decision makers in buying digital business apps, and what are the critical success factors?

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Objective

Report Highlight

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