Gartner Research

Take Advantage of Emerging Digital Commerce Business Models for a Competitive Edge

Published: 20 May 2016

ID: G00295592

Analyst(s): Kirsten Newbold-Knipp


Marketing leaders increasingly own commerce profit and losses and are expected to drive innovation. Learn the four characteristics of digital commerce that are powering today's market disruptions and how you can leverage them to improve customer experience and differentiate your brand.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Systematic removal of friction made possible through digital commerce is reshaping customer journeys, and even entire markets
  • Digital-commerce-enabled business models are disrupting industries with streamlined customer experiences and differentiated business offerings
  • Marketing leaders are being asked to lead innovation and digital commerce — strategically leveraged commerce capabilities can unlock that innovation

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