Gartner Research

Market Insight: Buyers Seek Safety and Security in the Connected Home

Published: 20 May 2016

ID: G00296837

Analyst(s): Jim Tully, Werner Goertz

Summary

Buyers initially are motivated by security and safety solutions, and subsequently respond to the more disruptive product categories in the connected home. Product leaders' roadmaps must align with buyers' needs and behaviors, and promotional campaigns must capture buyers' preferences.

Table Of Contents

Analysis

  • Home Security and Safety Are Primary Concerns for Buyers
    • Buyers' Preferences Are Discussed Across Social Media Platforms
    • Security Needs in the Connected Home Are Real and Perceived
  • Buyers' Awareness Is Sensitive to Announcements of Ecosystem Partnerships
  • Buyers Sense Frustration With Current VPA

Background and Context

  • Buyers Embracing Connected Home Products Disrupt Current Business Models
  • New Buyer Behavior Enables New Market Entrants, Business Models

The Impact

Conclusion

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