Gartner Research

High-Tech Industry Insight: Multichannel Marketing Investment

Published: 23 May 2016

ID: G00308807

Analyst(s): Noah Elkin , Anna Maria Virzi


Real-time channels play a key role across the buying journey. High-tech multichannel marketers' goal: Have a relevant customer interaction at the right moment in a specific context, thus increasing the relationship-building probability. Using real-time data can make these moments more actionable.

Table Of Contents

Survey Objective

Data Insights

  • High-Tech Multichannel Marketers Face Three Top Strategic Challenges
  • High-Tech Providers Will Increase Investment in Event-Triggered Marketing, Real-Time Personalization and Automation
  • Social Media Is a Top Investment With Human Resources a Priority Over Tools and Technology
  • Methodology
  • Definitions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.