Gartner Research

Market Trends: Positioning Web Content Management Solutions as a Means for Organizations to Build and Refine Their Digital Identities

Published: 23 May 2016

ID: G00272759

Analyst(s): Bianca Granetto, Tom Eid

Summary

WCM solutions are becoming increasingly strategic as the engines that power organizations' digital presence and brand — or "digital identity." WCM marketing leaders need to clearly position how their products can help organizations establish a digital identity and broaden their web presence.

Table Of Contents

Introduction

Market Trends

  • WCM Technologies Are Key Elements of a Digital Business Strategy
    • Open-Source Software in the WCM Marketplace
    • Context-Aware Computing Drives Collaboration, Commerce and Engagement
  • Buyer Trends
    • Buyers Seek to Improve the Online Experience and Tailor It to Individuals
  • Regional Trends
  • Technology Trends
    • Leverage the UXP to Refine Digital Identities
    • UXP Adoption and Implementation

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