Gartner Research

The Gartner Digital Commerce Vendor Guide, 2016

Published: 25 May 2016

ID: G00302364

Analyst(s): Jason Daigler , Sandy Shen , Penny Gillespie , Yanna Dharmasthira, Mike Lowndes , Chris Fletcher


The digital customer experience depends on interoperability between a wide range of commerce platforms, services and ecosystem applications. IT leaders can use this Vendor Guide along with other Gartner publications to guide their decisions about digital commerce technology.

Table Of Contents


  • Digital Commerce Market: Definition, Growth and Trends
    • Definition
    • Growth
    • Trends
  • Digital Commerce
    • Digital Commerce Platforms
    • On-Premises (or Hosted) Software
    • SaaS
    • Digital Commerce for Midsize Businesses
    • Digital Commerce for B2C Organizations
    • Digital Commerce for B2B Organizations
    • Open Source
    • Marketplace Commerce Sites
  • Digital Commerce Services
    • Digital Commerce Service Providers
    • Hosting Services and Managed Services
  • Digital Commerce Ecosystem
    • Distributed Order Management
    • Payment Solutions
    • Commerce Search
    • Web Content Management
    • Personalization Engines
    • Digital Analytics
    • Customer Journey Analytics
    • Digital Customer Acquisition for Service Industries
    • Marketplace/Channel Integration Platforms
    • Social Commerce
    • Subscription Management
    • Configure/Price/Quote
    • Master Data Management
    • Warehousing, Logistics and Fulfillment Service Providers
    • Marketing Automation
    • Assisted Selling
    • A/B and Multivariate Testing
  • Cool Vendors in 2014 and 2015

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