Gartner Research

Report Highlight for Market Trends: Positioning Web Content Management Solutions as a Means for Organizations to Build and Refine Their Digital Identities

Published: 25 May 2016

ID: G00309915

Analyst(s): Bianca Granetto

Summary

WCM solutions are becoming increasingly strategic as the engines that power organizations' digital presence and brand — or "digital identity." WCM marketing leaders need to clearly position how their products can help organizations establish a digital identity and broaden their web presence.

Table Of Contents

Objective

Report Highlight

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