Gartner Research

Best Practice: Acquiring Capabilities to Enable CSP Data Monetization

Published: 26 May 2016

ID: G00296091

Analyst(s): Charlotte Patrick

Summary

Communications service providers must build highly specialized new skills and capabilities to create information products for enterprise customers. CSPs' strategic leaders considering acquisition of these skills can derive lessons from CenturyLink's purchase of an analytics company in this research.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Selecting Targets That Will Provide Horizontal Capabilities
    • Review Internal Strengths and Weaknesses
    • Understand What Initial Horizontal Capabilities Are Needed
    • Consider Whether Acquisition Can Support Future Requirements
  • Selecting Target With Correct Vertical Expertise
    • Identifying Best-Fit Verticals
    • Identify Strongest Opportunities in These Verticals
    • Assess Technology and Skill Sets Required
  • Building Skill Sets for Mass Market Productization
  • Developing a Long-Term Business
    • Consider Post-Acquisition Scenario
    • Coordination of Product Management, Marketing and Sales

Case Study

  • CenturyLink
    • The Problem
    • Action Taken
    • Results Achieved

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.