Published: 20 June 2001
Analyst(s): Suresh Gunasekaran, Ross Dickinson, Jeffrey Roster, Susan Cournoyer, Geraldine Cruz, Venecia Liu, Rishi Sood
Gartner Dataquest provides a focused analysis of the CRM solutions market in seven key vertical markets: communications, education, financial services, state and local government, healthcare, manufacturing and retail. Gartner Dataquest assesses the business drivers and inhibitors to the adoption of CRM solutions, defines the top solutions in each vertical market and identifies the key success criteria for CRM solution providers by industry. Gartner Dataquest quantifies the CRM opportunity in each market with five-year CRM solutions forecasts and provides strategic recommendations for developing effective vertical go-to-market CRM strategies. The primary audience is the senior leadership and vertical market practice leaders of hardware, software and service providers who are creating, refining or executing vertical go-to-market CRM strategies.
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