Gartner Research

CIOs Should Balance Digital Design Centers and Digital Design Centers of Excellence

Published: 02 June 2016

ID: G00304163

Analyst(s): Brian Prentice


Digital design is a core competency required by any digital business. CIOs will play a central role in manifesting this competency, and should do so through careful combination of digital design center and digital design COE.

Table Of Contents


  • Prohibit Digital Design COEs From Having Any Control Over the Digital Design Center
  • Use IT-Centric Digital Design COEs to Tackle Broad Technology-Related "Experience" Problems
  • Press for Cross-Departmental Representation in Digital Design COEs to Nurture and Scale the Digital Design Center
  • Encourage "Design Thinking" Across All COEs

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