Gartner Research

Understand Marketing Technology Priorities by Industry

Published: 02 June 2016

ID: G00293553

Analyst(s): Kirsten Newbold-Knipp


In a digitally driven world, marketers now spend as much on technology as their IT counterparts. Find out the priorities that drive technology spend by industry and identify implementation hurdles to overcome in deriving value from your investments.

Table Of Contents


  • Marketing Faces Increased Expectations Strategically and Tactically
  • Expectations Drive Technology Investment in Digital Commerce, Analytics and Social Marketing
  • Technology Alone Is Not a Solution; Sound Strategy and Talent Investments Are Required to Yield Results
  • What to Do Next

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