Gartner Research

Market Trends: CSPs Enhance Consumer Sales Effectiveness Through Multichannel Retail

Published: 08 June 2016

ID: G00295664

Analyst(s): Monica Zlotogorski

Summary

Communications service providers are innovating consumer sales effectiveness via multichannel retail strategies. CSP sales enablement leaders can leverage this research to evolve their consumer multichannel retail strategy focus.

Table Of Contents

Introduction

Market Trend

  • Consumer Demands Drive CSPs to Improve Their Multichannel Retail Effectiveness
    • CSPs Should Focus on Eight Key Areas Affecting Multichannel Capabilities
  • Examples of Initial CSP Multichannel Implementations
  • Key Components of a CSP Multichannel Retail Strategy
    • CSPs Must Change Their Approach to Measuring Results as They Expand Their Multichannel Retail Capabilities

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