Gartner Research

How to Find and Engage the Right Influencers for Your Social Marketing

Published: 06 June 2016

ID: G00297184

Analyst(s): Jay Wilson


Influencer marketing offers an appealing way for social marketers to extend reach and support the customer journey, if done right — and significant risk to brand reputation, if done wrong.

Table Of Contents
  • Key Challenges



  • Start With Existing Resources to Map Relevant Influencers
  • Establish a Clear Value Exchange Between Your Brand and Your Influencers
  • Follow Disclosure Best Practices

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