Gartner Research

Data Cleansing: Detergent for CRM

Published: 03 July 2001

ID: G0099180

Analyst(s): Ted Friedman , Scott Nelson , Walter Janowski

Summary

A centralized customer data repository is a critical foundation to any CRM initiative. However, as with any data-driven application, the quality of the data will determine the level of success.

Table Of Contents
  • Key Facts
  • Key Issues

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