Gartner Research

Market Guide for Customer Journey Analytics

Published: 09 June 2016

ID: G00301600

Analyst(s): Gareth Herschel , Brian Manusama , Shubhangi Vashisth , Jim Davies , Jason Daigler


Understanding the customer journey is critical to enhancing customer experiences and operational efficiency. IT application leaders must understand the related analytics technology offerings to select the best solutions for the many stakeholders in the organization.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Acxiom
  • Adobe
  • APT
  • CallMiner
  • Cisco
  • ClickFox
  • Conversity
  • Genesys
  • GMC Software
  • IBM
  • inQuba
  • Kitewheel
  • Nice
  • QPC
  • ResponseTap
  • Salesforce
  • SAP
  • TandemSeven
  • Thunderhead
  • UserReplay
  • Verint

Market Recommendations

Gartner Recommended Reading

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