Gartner Research

Competing for Top Talent: Build the Talent Platform

Published: 09 June 2016

ID: G00308714

Analyst(s): Mark Coleman, Richard Hunter

Summary

Though most CIOs believe there is a talent crisis, they engage in surprisingly little talent innovation. In particular, they must consider new approaches to acquiring and keeping top talent. To compete in this arena, CIOs must borrow the mindset, tools and technologies of branding and marketing.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help

Foreword

Executive Summary

  • The world is changing fast, and IT talent management must change as well
  • The talent platform is at the center of the enterprise’s relationship with talent
  • The talent platform supports marketing of the IT brand
  • Make the talent platform a priority for your digital business

The world is changing fast, and IT talent management must change as well

  • Despite a talent crisis, most IT organizations have changed little in their approach to talent
  • Top talent has power and new expectations
  • Coders are top talent in the age of digital business
  • Top talent is a “market of one”

The talent platform is at the center of the enterprise’s relationship with talent

  • Platforms support digital business
  • A talent platform is multisided
  • Current enterprise talent platforms are internally focused
  • Talent is a customer before it is an employee

The talent platform supports marketing of the IT brand

  • Brand defines the organization and the people who will succeed there
  • The talent platform creates leverage for marketing the IT brand to top talent
  • Example: Marketing to data analysts via the talent platform
  • The differences are about customer segments, not techniques

Make the talent platform a priority for your digital business

  • Look to marketing platforms for inspiration and practical pointers
  • Ask for help
  • Start with data
  • Get the brand straight before you build the platform’s face for talent
  • Use the talent you have to get more of the talent you need
  • Expect market offerings for talent platforms to evolve
  • Go big, go bold, and don’t stop with technology
  • Conclusion

Appendix: Case Studies

  • 7N faces the talent challenges that come with global expansion
  • Cisco Systems evolves its talent management model to center on employees
  • DBS builds a digital culture to reimagine banking
  • IDA Singapore gets innovative to recruit and retain public-sector talent
  • Shell’s recruiting strategies seek to attract quality IT talent to the energy industry
  • Ventura County’s branding uses mission, location and lifestyle to recruit top talent
  • Volvo Cars uses innovation as a recruiting tool
  • Zappos embraces “holocracy” to transform its workplace experience

Further Reading

  • Related content
  • Gartner Executive Programs reports
  • Core research
  • Website

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