Gartner Research

Your Program Sponsor Is Lost in the Woods — You Must Rescue Them!

Published: 10 June 2016

ID: G00305022

Analyst(s): Michael Hanford


Executive sponsors often charge off into the trackless program woods, absorbed in details and trivial decisions, and getting underfoot. Sponsors get "lost," never to be seen again. What can program managers do to rescue their sponsors or, better yet, help them not get lost in the first place?

Table Of Contents
  • Key Challenges



  • Identify When Sponsors Are Getting Lost in the Woods and Rescue Them — Then Offer Approaches to Make Their Engagement Optimally Effective
  • Shape the Sponsor's View of Key Engagement Points or Decisions — From Concept Through Startup
  • Remove the Sponsor's Temptation to Get Lost Again With a Continuing Engagement Approach Throughout Program Execution
    • Scheduled Engagement Meetings
    • Premeeting Sessions With Stakeholders and Steering Committee and/or Stage-Gate Reviews: Assessment and Planning Review
    • Escalation Scenarios
  • Bottom Line

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