Gartner Research

Mastering Data and Analytics: 'Table Stakes' for Digital Business

Published: 10 June 2016

ID: G00302418

Analyst(s): Valerie Logan , Jamie Popkin


This research examines the need for data and analytics to be seen as a core capability for digital business. It argues for applying data and analytics for intelligent business processes and decision design, and urges CDOs and CAOs to address these issues systemically, not incrementally.

Table Of Contents
  • Key Challenges


  • Approach Data and Analytics as a Core Strategic Capability
  • Focus on Intelligent Business Processes
  • Start Small and Build Momentum
  • Make It Matter: Build an Agile, Repeatable Approach
    • Diagnose
    • Communicate
    • Harvest and Iterate Solutions

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.