Gartner Research

Drive a Creative Culture Through Activities, Education and Attitude

Published: 10 June 2016

ID: G00304117

Analyst(s): Jackie Fenn , Mary Mesaglio


Three case studies highlight ways for CIOs to enhance creativity in any corporate culture: through targeted activities such as hackathons and innovation days, through training on creativity techniques and tools, and through everyday leadership attitudes and behavior.

Table Of Contents
  • Key Challenges



  • Use Innovation Events and Activities to Focus Time and Attention on Creative Solutions
    • Case Study: Building a Creative Culture at American Express
  • Train Managers and Employees on Innovation Techniques for Shared Vocabulary and Practices
    • Case Study: Innovation Training Pays Dividends at Partnership
  • Build an Ongoing Creativity Attitude by Resetting the Behaviors That Leaders Are Encouraging and Motivating
    • Case Study: Roehl Transport Drives Creativity Through Values and Team-Building

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