Gartner Research

Drive a Creative Culture Through Activities, Education and Attitude

Published: 10 June 2016

ID: G00304117

Analyst(s): Jackie Fenn , Mary Mesaglio

Summary

Three case studies highlight ways for CIOs to enhance creativity in any corporate culture: through targeted activities such as hackathons and innovation days, through training on creativity techniques and tools, and through everyday leadership attitudes and behavior.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Use Innovation Events and Activities to Focus Time and Attention on Creative Solutions
    • Case Study: Building a Creative Culture at American Express
  • Train Managers and Employees on Innovation Techniques for Shared Vocabulary and Practices
    • Case Study: Innovation Training Pays Dividends at Partnership
  • Build an Ongoing Creativity Attitude by Resetting the Behaviors That Leaders Are Encouraging and Motivating
    • Case Study: Roehl Transport Drives Creativity Through Values and Team-Building

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client